Results of Seon’s Anti-bullying BBQ Fundraiser | Halfway to Pink Shirt Day

Seon Staff - Halfway to Pink Shirt Day 2014

On Friday, August 15, 2014 Seon held a BBQ Fundraiser at headquarters. We invited the Burbidge Street, Coquitlam community to visit Seon’s building and purchase a BBQ lunch. 100% of the proceeds would go to Pink Shirt Day, an organization in Canada that supports anti-bullying education and campaigns by wearing pink and funding other anti-bullying programs. The anti-bullying programs that Pink Shirt Day funds include: Boys and Girls Clubs of South Coast BC, Canadian Red Cross of BC, Kids Help Phone, Kidsafe Project Society, Leave out Violence Society (LOVE BC), and YWCA Metro Vancouver.

Kids at the bbqAn Enormous Thank You!

On behalf of Seon, I would like to thank our staff and the Coquitlam community for the helping hands and donations made this day — the fundraiser was a tremendous success. I’d also like to thank the Tri-City News, and Pink Shirt Day for helping us promote the event (Pink Shirt Day on Twitter and Facebook). Lastly, I’d like to thank Coquitlam’s Mayor Richard Stewart for attending our event. Mayor Stewart has been incredibly supportive of Seon and Pink Shirt Day. He attended our Pink Shirt Day celebration last year, and was pleased to join us at our Anti-bullying BBQ Fundraiser. It was a pleasure speaking with him on the subject of bullying and what we can all do to make a difference. Mayor Stewart was passionate about the cause and said, “Bullying affects us all, and the effects of bullying are always harmful in some way. I’m proud to see a company like Seon stepping up so strongly to make it clear that bullying is not okay. Thank you Seon!”

View Seon’s Facebook Photo Album of the BBQ Fundraiser!


Our Donation

Seon raised a whopping total of $2660 accumulated from staff, and our Coquitlam community! There was $340 raised from 50/50 tickets, and $2320 from lunch tickets sold and extra donations.

Seon will be donating $2060 immediately to Pink Shirt Day to help fund their anti-bullying programs. The remaining $600 we will donate to the organization in February, 2015, for the official Pink Shirt Day on Wednesday, February 25, 2015. You will find our entire staff dressed in the official 2015 Pink Shirt Day t-shirts this day (100% proceeds go to Pink Shirt Day)!


Feel inspired to make a difference? Get your kids involved by entering Part 1 of Seon’s Anti-bullying Coloring Contest. It’s an easy way to open the dialogue about bullying with children. Enter today!

Tia O'Grady _sm

Tia O’Grady
Marketing Coordinator | Seon


Halfway to Pink Shirt Day — Seon’s “Bullies Aren’t Cool” Community BBQ Fundraiser

banner bbqHelping keep students safe is Seon’s whole reason for being as a video surveillance and fleet management company. Seon believes that creating a safe and respectful environment on the school bus can go a long way in preventing bullying.

Seon’s Halfway to Pink Shirt Day, “Bullies Aren’t Cool” Community BBQ Fundraiser

On August 15, 2014, from 12:00 (noon) until 1:00 p.m., Seon has invited the Burbidge Street, Coquitlam Community to come by the Seon building and purchase a BBQ lunch. 100% of the proceeds will go to Pink Shirt Day — Canada’s annual day to support anti-bullying education and campaigns by wearing pink.

pink shirt day logoIt’s halfway to the next Pink Shirt Day — February 25, 2015. Seon is excited for the community to join in and wear pink on August 15 to support the amazing cause in advance.

There will be a 50/50 draw at the BBQ as well as giveaways. If attendees purchase lunch, they will each receive an anti-bullying pin. If the donation amounts to $20 or more (this includes the cost for lunch), they will receive a Seon teddy bear!*

Halfway to Pink Shirt Day Community BBQ Flyer | Menu Items

Halfway to Pink Shirt Day Community BBQ Flyer | Menu Items

Seon staff can’t wait to host this special event for the Burbidge Street Community. Let’s see how much money we can raise together for such an important cause!

Seon is located at Unit 111, 3B Burbidge Street, Coquitlam, BC. 



To read about Seon’s Halfway to Pink Shirt Day Community BBQ Fundraiser in the local Tri-City News, click here!

Tia O'Grady _sm

Tia O’Grady
Marketing Coordinator | Seon 

*Teddy bears and pins offered while supplies last


Seon’s 2014 Anti-bullying Coloring Contest — Part 1 of 2 has Started!


seon-coloring-contest-too-many-entriesDo you remember Seon’s 2013 Coloring Contest called, “Bullies Aren’t Cool?” It had tremendous support from schools across North America. There were over 1,300 submissions from almost 50 school districts! With such fantastic results, lots of fun, and great support for the anti-bullying cause, Seon has decided to hold a coloring contest annually to continue the journey in standing up to bullying on and off the school bus.

To change things up a bit, this year our 2014 Coloring Contest has 2 parts!

Seon's 2014 Coloring Contest | Part 1 Contest Sheet

Part 1 Coloring Contest Sheet | Click Image to Download!

Part 1 just started on July 29, 2014 and will run until September 22, 2014. For Part 1 we ask children to draw the outline (to color in) for Part 2. The winner’s outline will be used in Part 2 of the Coloring Contest. The winner will also receive a Seon anti-bullying medal, button, and “Buddy the Seon Safety Bear” stuffed animal! Part 2 will begin October 1, 2014 for National Bullying Prevention Month.

To read full instructions on how to enter, and to download the outline drawing sheet to participate, click the following link:  Seon’s 2014 Coloring Contest.

Scan the child’s completed contest sheet and email to before September 22, 2014. Use the subject line, “Bullies Aren’t Cool.”

Get your child involved in supporting anti-bullying — the coloring contest is a great way to talk about this important topic. Enter now!


Tia O'Grady _sm

Tia O’Grady
Marketing Coordinator | Seon


8 Telltale Signs You Need to Replace Your School Bus Camera System

Cameras have been recording student and driver behavior on school buses for more than a decade, but if you still have some of that older technology on your bus it’s probably time to swap it out.

Anyone in school transportation knows that the school bus is not a friendly place for electronics.  With the dust and dirt trucked in by the pitter-patter of 88 pairs of feet every day, twice a day, and the constant vibrations of a moving vehicle (can you say potholes?), even carefully engineered, high-quality mobile surveillance equipment has an optimum lifespan of around five years with proper maintenance.

Not sure if it’s time to upgrade your school bus camera systems? Here are a few telltale signs:

#1 – Two words: video cassette






If you have to remove a video cassette tape to view video, it is definitely time to upgrade.  Never mind the hours it takes to rewind and fast-forward to find the right spot, the tape that gets stuck, or that annoying video reel sound – who even has a working VCR to view it?

#2 – You only have one camera view

One camera viw




Let me bring you in on a little secret.  Kids figure out pretty quick where the camera gaps are.  School bus camera systems are now capable of up to 13 camera views for a more complete picture of the entire bus.  Then you don’t have to keep moving the problem kids to the front seat!

#3 – Your camera images are so foggy you need to draw a red circle around the area of interest






Camera lenses and recording resolution has come a long way – even in the last three years.  Gone are the days of fuzzy, pixelated video.  Today’s school bus camera systems are even capable of HD-quality recording.

#4 – Date & time-stamp – what’s that?

If you can’t even get a date and time-stamp on your video clips, then you are probably missing out on a whole bunch of other features that come standard with most modern bus video systems.  GPS integration is one useful feature that comes to mind that can give your video footage rich context.  Same goes for the ability to automatically download video over Wi-Fi and signal integration such as indicator lights, stop-arm, and wheelchair lift deployment.

#5 – The warranty period has expired







If the warranty period on your equipment has expired that means if anything breaks, it could cost you more to repair than to replace.  And remember, vendors have warranty periods for a reason. The end of the warranty period usually signals the end of the time vendors are confident all components will work properly.

#6 – It came ‘factory-installed’ when the bus was delivered – twelve years ago!

Thanks to school transportation budget cuts, the average lifespan of a school bus has increased from eight to twelve years.  Video systems don’t stand the same test of time, even with regular maintenance. As a rule of thumb, if your system is more than seven years old, it’s time to upgrade.

#7 – Your video system installation involved duct tape

Duct Tape Installation






Of course we’re kidding about the duct tape (although I have seen this in real life)! But any poorly installed system won’t stand the test of time– especially when it involves electronics on a moving vehicle.  Sometimes the equipment was either not installed by professionals, or even worse, the system wasn’t designed to be used in a moving vehicle and won’t work for long.

#8 – It’s like watching a silent movie

Silent Movie Screen

Older camera systems either weren’t available with audio, or the poor sound quality makes it hard to understand what anyone is saying.  Integrated microphones on newer cameras take care of this problem.

Even if your school bus camera systems aren’t ancient, if they are more than five years old you run the risk of one day having the uncomfortable conversation with a parent or school administrator about why the ‘video didn’t record’ that incident where little Johnny punched little Susie.  Don’t put yourself in that position – put your bus camera systems on a regular technology refresh program.

ebook upgrading school bus video systems

Join the conversation on Facebook – what are your favorite telltale signs that your school bus camera system needs upgrading?


Lori Jetha
Marketing Communications Manager



Calculating the ROI of Transit Security: A Step-by-step Guide

Transit BusPassenger & driver safety and security is at the core of every successful transit system operation. But when it comes time to cough up the money to upgrade camera equipment or add more camera views, it can often be difficult to secure funding.  Many transit agencies find the need to justify their camera purchase with the powers that be. What many have found most useful is a return on investment (ROI) calculation that shows exactly what improvements and cost reductions can be achieved through investment in the latest security technology.

To justify your next transit security upgrade, we thought we’d share our step-by-step guide to calculating the ROI of transit surveillance.

Here are some of the steps we suggest you take to justify your next bus camera system purchase:

Step 1: Identify Your Problem Areas

List of Problems

One of the best places to start is by making a list of your problem areas, or in other words the biggest drains on your time and finances. For a lot of agencies this is fraudulent injury or accident claims. For others it might be vandalism such as graffiti or seat destruction, increasing crime rates, or driver assaults. Try to put together as comprehensive a list as possible, it may surprise you how a few small things can add up to make a big impact.

Step 2: Collect Data

Data Collection Pic

The next step is to take the list you just created and collect the data required to establish your current costs, in order to create a baseline. It holds way more credibility if you use actual data (i.e. number of events or expenses and the average cost based on data from the past 3 years). For example, one transit agency we worked with had a significant amount of fraudulent claims and collected data on the number of claims per month, the average dollars paid out, the number of claims that went to litigation, and the amount of resources required to investigate claims. These numbers formed the basis of their ROI calculation.

Consult your risk management, legal, or human resources departments to collect this data. It helps to calculate the monthly costs in order to establish your payback period. You can be as detailed or as general as your agency allows or time permits.

Step 3: Set Goals & Objectives

Goals For Savings





Once you have collected your data, the next step is to set some realistic and feasible goals and outcomes from your purchase. Take the same data that you collected in step two and determine which of these costs can be reduced or eliminated with your camera system purchase.

Some of the most common goals are to reduce the number of fraudulent injury claims, reduce the hours required to investigate claims, reduce vandalism, and reduce absenteeism and medical costs from driver assaults.

From the ROI calculations we have been involved in it is not unexpected to see the number of fraudulent claims reduced by between 30 and 50% and the amount of time required to investigate those claims reduced from several days to under an hour.

Step 4: Do the Math

CalculatorNow that you have determined what factors will have an impact on security costs, collected historical data, and made some projections on what costs you can reduce or eliminate, it’s time to do the math.

First, tally up the costs before installing cameras and then subtract your projected costs after the cameras are installed to calculate your savings per month. Then, use the calculation below to determine your payback period:

Calculating Transit Payback

Based on the calculations we’ve participated in with clients, this payback period typically ranges from 12 to 24 months.

The next step is to take those numbers and calculate your ROI over the optimal operating period of a typical camera system, for example 5 years.  Here is a sample calculation from one transit agency with 300 buses:

ROI Calculation
Following these 4 simple steps to calculate the ROI of transit security should help you justify your camera purchase and convince your decision committee that investing in improvements to transit security can actually yield a positive return on investment.

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